Abstract
This study emphasizes that fostering eye-catching displays and promotional tools
may supplement impulsive buying. Questionnaire-oriented survey technique was
employed in the study to comprehend the responses of the credit card holders. A
sample of 500 respondents was investigated to derive conclusions. The study used
SPSS and AMOS software to perform structure equation modeling to validate the
developed hypotheses. The study divulged that dazzling displays and enchanting
promotions possess a constructive influence on consumer’s unplanned buying
appetite while pleasure-centric hedonic proneness spatially facilitates the
affiliation between them. Likewise, unconventional method of payments like credit
card also had a momentous part to play in the progressing retail sector.
Zeshan Ahmer, Labiba Sheikh, Hafiz Talha bin Umar, Hafiz Abdur Rashid. (2021) Antecedents of impulsive buying behavior: A model of hedonic consumption tendency, Journal of the Research Society of Pakistan, Volume-58, Issue-1.
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