Abstract
There is an increased use of interactive digital communication
technologies in the media organizations which have brought
tremendous changes in the daily lives of millions of people across
the globe. However the challenge is how far media educational
institutions in Pakistan have kept with the pace in curriculum
redesigning. Through documents analysis and in-depth
interviews, this study shows that the new media (social media)
aspects are mostly offered as an optional course. At
undergraduate level, introduction to social media and online
journalism are offered in fourth and fifth semesters respectively.
Digital Media is offered to students of MPhil (research and
professional tracks) as an elective course in second semester. The
media educators and curriculum developers interviewed
acknowledge the existing gaps in the curriculum and recommend
practical steps towards improving it with inclusion of new
relevant aspects even beyond new media. The study confirmed
that the way mass communication educators are adapting to the
new media technologies is in line with the Fidler’s (1997)
principles of mediamorphosis. The paper observes a huge
academia-industry gap which must urgently be addressed
through curriculum review and mutual partnerships.
Abdulhamid Mpoza, Madiha Maqsood. (2021) A Case for Incorporation of New Media Aspects in the Pakistan’s Mass Communication Curriculum, Journal of Media Studies, Volume-36, Issue-1.
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