Abstract
Facebook is used for diverse motives. This social networking site
is also used for the political motives but with difference in time
patterns and demographics. The current study contributes to the
theories of uses and gratifications, individual differences and the
social categories by researching the association of Facebook use
with the political motives; and the difference which the variables
of time patterns and demographics make in the dependent
variables of Facebook use and the political gratifications. The
study utilizes the quantitative approach of cross sectional survey
with offline questionnaire as research instrument among a sample
of university students in Lahore. The study shows a medium level
of correlation of Facebook use with the political gratifications.
Medium level of interaction effect of weekly and daily time
patterns is found for the political motives for Facebook use. The
age has shown the prominent medium effect for the difference in
Facebook use and the political gratification. Male students are
found to be using Facebook generally and specifically for the
political motives more than the females. The students are found
to be inclined towards using Facebook for the political
gratifications between thirty minutes and two hours with an
emphasis on an interval for two days. The older age group
between the ages of 25 and 28 is using Facebook more for the
political motives when compared with the less age group.
Mudassar Hussain, Robina Saeed, Ali Ashraf. (2021) Facebook Use for Political Motives Difference in Time Patterns and Student Demographics, Journal of Media Studies, Volume-36, Issue-1.
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