Abstract
This study explores the impact of television political talk shows
on political awareness and political participation of the students
of Lahore, Pakistan. For this quantitative research data was
collected through a cross sectional survey using the instrument of
questionnaire from 12 private and four public sector universities
(n=400) through multistage sampling technique. The study
measured the relationship between students’ level of TV political
talk shows viewing and their political knowledge, political
awareness and political participation. The statistical tests of
regression analysis and mediation were performed using process
in SPSS. While testing the hypothesis, it was confirmed that
greater exposure to TV talk shows lead to enhanced political
knowledge, political awareness and political participation. The
study also found that a mediation of political awareness exists
between political participation and watching political talk shows.
Muhammad Shabbir Sarwar, Tayyeb Ramazan, Javairia Shafiq. (2021) Television and Political Awareness: Measuring the Impact of Political Talk Shows on Political Participation of Students of Lahore, Journal of Media Studies, Volume-36, Issue-1.
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