Abstract
This article focuses on examining the extent to which journalistic
standards, a genera of the applied media ethics, have been
followed in leading Pakistani English and Urdu newspapers by
observing the front pages of four major newspapers; two English
(The News and Dawn) and two Urdu (Khabrain and Express) for
a period of four months (September—December 2015). The
research is an investigation of the construction and placement of
headlines and intros, the story structures, photographs and the
element of objectivity. Resultantly, the English newspapers are
balanced as compared to the Urdu newspapers as the Urdu
newspapers look muddled-up by placing content, four-times
more than the English ones, on the front pages. Out of 9682
content categories, 80.82% content has been published by the
Urdu newspapers, while 19.18% content was placed by the
English newspapers on the front pages. Out of a total of 6628 news
stories examined in the study, more than 90% stories of the
English newspaper completely met the standards in this regard
while Urdu newspapers’ content remained below 10 percent for
the same category. In context of ignoring the standards, none of
the stories were witnessed to follow the trend in English
newspapers and all content came from the Urdu newspapers.
Almost 65 percent photographs in the English newspapers
completely met the standards while about 90% photographs in the
Urdu newspapers ignore the professional standards.
Aqeel Ahmed, Mudassir Mukhtar, Khalid Sultan. (2020) Applications of Media Ethics in Pakistan: Examining Journalistic Standards in Mainstream Print Media, Journal of Media Studies, Volume-35, Issue-2.
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