Abstract
Smartphone is mostly used medium today in all age groups.
Current study contributes by analyzing the research methodology
in context of smartphone usage studies. The population of the
study is the “Uses and Gratifications” researches related to
smartphone usage published between 2016 and 2019. The
research articles were selected by the key words of “smartphone
AND gratifications” on Google Scholar and 25 articles were
selected for meta-analysis to explore the objectives of approach to
uses and gratifications theory, the sampling procedures, the data
collection and analyses in the previous studies. It is found that
smartphone is a multidimensional construct and scholars have
researched them by using the holistic and the reductionist
approaches. 64% studies have been found to utilize the
quantitative approaches. Both mediated and offline methods are
used for data collection in the previous studies. Most of the
studies have used survey method. It is recommended to use the
validated scales in the context of Pakistani culture.
Robina Saeed, Taimoor Ul Hassan. (2020) Meta Analysis of Smartphone Usage for Gratifications Obtained (2016-2019), Journal of Media Studies, Volume-35, Issue-2.
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