Abstract
Existing studies undertaken by researchers have identified a positive
correlation between social media and citizen’s political participation. But mostly
these studies took place in developed states and also neglected social media
impacts oncitizens political engagement in rural and marginalized areas. To fill
the scientific gap, current research study intends to analyze social media impacts
on political engagement in the remote area of Pakistan i.e. LakkiMarwat.
Furthermore, Literacy has also been inserted as a control variable. To test the
linkage between aforementioned variables, current study utilized a structured
interview schedule where 384 respondents were taken as a representative sample.
Besides that, for analysis purposechi-square statistic was used atBi and
Multivariate levels. Furthermore, correlation test has also been carried out on
data to determine association between aforementioned variables. The findings
revealed that social media affects individual political behavior; creates political
awareness;and develops individual political knowledge hence facilitates their participation in civic and political activities. On the other hand, study also hinted
that social media platforms expose individuals to the unwarranted political
information and manipulative campaign of political parties.These findings
contribute to the existing literature by providing new insights into how social
media affects individual political participation.
Jamshid Khan, Aman Ullah, Basit Ali, Eng Osama Zaid. (2020) Assessing The Impacts Of Social Media On Political Participation Of People In District Lakki Marwat Pakistan, Journal of Political Science, Volume, Issue-1.
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