Abstract
This paper attempts to examine the impact of major variables affecting
export performance of leather goods from Pakistan using primary data
source. The exporters from Punjab province were taken as the sampling
frame as they share almost 90 percent of total leather exports from Pakistan.
In Punjab, leather production and export facilities are primarily located in
district Sialkot and Kasur. A representative sample of 40 leather exporters
was selected purposively from total population of leather exporters in these
districts. The impact of major variables on export of leather goods i.e.
jackets was explored for the two main markets viz. USA and Germany by
employing double log form of regression analysis. In case of the USA market,
value of adjusted R2 was 0.72 whereas the F-value was 15.40. The estimates
of regression analysis revealed that experience and education of exporters,
purchase price of raw material and ISO certification 9000 were the
significant variables whereas marketing cost and energy crises showed
insignificant impact on leather exports from Pakistan to the USA market. On
the other hand, for the German market, value of adjusted R2 was 0.74
whereas the F-value was 16.73. Experience of exporters, purchase price and
energy crises were the significant variables whereas education of exporters,
marketing cost and ISO certification showed insignificant impact.
