Abstract
Education is necessary for development because it
increases economic growth and prosperity of a country
and its people. In this era of communication and
technology, the school going age children of our country
are still out of schools and our government has failed
in even providing primary education to them. The
condition of children who belong to the lower class of
society and those living in marginalized segments of
our society is worst of all. The present study attempts
to highlight the role of interpersonal communication in
altering the attitude and behaviour of the marginalized
segment of people living in our society and to promote
social development with the help of development support
communication. This study utilizes phenomenological
research methodology to get an in-depth understanding
of the situation and to solve the research questions
of the study. The relationship between interpersonal
communication and development support communication
is examined in this study. In its support a case study of
Rehman Colony is taken as an example where primary
education to non-school going children was promoted
with the help of development support communication
using interpersonal communication. The study reveals
that in the absence of traditional media, interpersonal
communication is the best possible solution, which is
effective, cheap and non-dependent of any technology.
The research suggests that at community level people
can work mutually for the betterment of society and
with a little mutual effort socio-economic conditions of
Parveen, T., Muhammad, A. F., and Parveen, A.
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marginalized people living in our society can be improved
and social discrimination can be terminated.
Tahira Parveen, Dr. Aazadi Fateh Muhammad, Dr. Abida Parveen. (2021) Communication – A Tool For Development: A Case Study Of Out Of School Children Of Rehman Colony Karachi-Sindh, New Horizons, Volume-15, Issue-2.
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