Abstract
The fashion of female dresses always changes with the priorities and requirements; however, social values and consumer’s acceptance are key factors in the social approval and success of a trend. This research paper explores the evolution of female fashion in Lahore and finds a rapid growth and expansion in the local fashion market, with the turn of the century. The formation of the Pakistan Institute of Fashion Design in 1994 has opened the possibilities of formal education and training in the field. Later, Pakistan fashion Design Council (PFDC) has launched fashion shows in 2010, which gave the chance to amalgamate the
local industry to the international fashion designers. International fashion
involvements have influenced the traditional dresses, like kameez, shalwar, saris and frocks, and transformed them to create a global appeal.
Ahmad Bilal, Aqsa Nadeem , Israr Hussain Chishti. (2021) Female Fashion Trends in Lahore, Journal of the Punjab University Historical Society, Volume 34, Issue 1.
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