Abstract
The magazine “Ravi” is very popular annual magazine of Government College Lahore, which is continuously publishing up to date. In the beginning its medium of expression was English. From January 1910 and October 1911 started in Punjabi and Urdu languages respectively. The collective issue of December 1922 and January 1923 started the Vernacular section which lasted till the emergence of Pakistan. Due to the beginning of Vernacular section the regular editorial ship of Urdu and Punjabi (Persian Script) started under which the printing of Punjabi (Gurumukhi) and Hindi became possible. In this way the three Vernacular languages i.e. Hindi, Punjabi and Urdu have been publishing simultaneously. This step facilitated the development of the literature of these three languages. In this article the beginning, development (Evolution) and objectives of the Vernacular section have been discussed to understand the pivotal role of the historical magazine “Ravi” for the development of important languages of the Indian Subcontinent.

Wasif Latif, Dr. Abdul Wajid Tabassum, Dr. Shaista Hameed Khan. (2021) Vernacular section of “Ravi” Magazine (Beginnings, Evolution and Objectives), Makhz (Research Journal) , Volume 2, Issue 1.
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