Abstract
This paper examines the reasons for the demise of the established cinema of Pakistan. It is considered that the Pakistan film industry was growing in the 1970s and 80s; however, data gathered through semi-structured interviews, with leading film practitioners, have provided new insights about the social shaping of film production in Pakistan. It reveals that even during times of growth, the film industry was struggling to achieve an environment which facilitates further growth. Different national administrations did not realise the importance of film as a subject; however, they tried to control the medium, consciously and unconsciously, to achieve personal agendas. Thus, Pakistan’s cinema industry failed to achieve a sustainable model for productions and their screening. The first democratic government, in the 1970s, formed the National Film Development Corporation (NAFDEC), which is considered, by most filmmakers, to be the only concrete step taken by the government. Even the formation of NAFDEC, has not been able to change the perception of filmmaking, as a non-serious and dirty career path. The subject of filmmaking was never a part of the curriculum at national art institutes.

Ahmad Bilal. (2017) Journal of the Punjab University Historical Society , Journal of the Punjab University Historical Society, Volume 30, Issue 2.
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