Abstract
Abstract: Physicians in their clinical practice, allopathic or contemporary medicine, prescribe medicinal items and clinical interventions. The quality of the prescriptions can be adjudged using WHO criteria. In this paper, we focus on the prescription pattern of allopathic practitioners in the Pakistani context. In this regard, in addition to evidence from literature, personal experience is brought and a framework is conceptualized to analyse factors that influence and shape the physician's prescription pattern.
