Abstract
The study intends to know the attitude of the customers towards the
acceptance of Islamic banking in Peshawar, Pakistan. Sequential
mixed method approach has been followed by the researcher for
carrying out the study. A sample of 150 respondents was selected and
questionnaires were distributed on convenience based sampling
technique due to resource constraints. The major factors identified by
the researcher during the interview session were religious beliefs,
social pressure & norms, cost benefit analysis, and advertising
influence. Based on these factors the researcher developed a
framework. Multiple regression analysis has been applied for testing
the hypothesis in which t test, f test and ANOVAs were used. The
findings suggest that the factors religious beliefs, and social pressure
& norms contributes the most while cost benefit analysis advertising
influence contributes the least in shaping the attitude of the customers
towards the acceptance of Islamic banking.
Kashif Amin, Qaiser Aman. (2016) Determinants of Attitude towards the Acceptance of Islamic Banking: A Case of District Peshawar, Pakistan, Journal of Managerial Sciences, Volume 10, Issue 1.
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