This paper seeks to understand the impact of Informational Technical-Scientific Revolution on the various aspects of global society. The studies and references used herein, demonstrate how the new digital economy tools were incorporated into the dynamics of both organizational and personal relations, by institutionalizing current prevailing social practices in everyday life increasingly modified by modern information and communication technologies (ICTs), in particular by WhatsApp. Recurrently, the term Liquid Modernity is used to make reference to the current period of Post-Modernity, in reason of the fluidity and volatility of labor and affective bonds that time caused. The technological tool WhatsApp and its leverage on the new established social conduct is the object of analysis of this study. Throughout the work, several facts and assumptions are presented about the emergence of new patterns of behavior due to the investigated software, the WhatsApp.
