Abstract
The development and nurturing of critical resources and competencies that cannot easily be replicated by rivals is a prerequisite for attaining a sustainable advantage in the contemporary, competitive, and volatile, global business landscape. This research used the resource-based view to evaluate the agency’s capabilities and diagnose the areas of challenges and the remedial strategies that can be suggested to improve their competitiveness. The study uses a qualitative research method to explore the opinions of 20 sampled participants from the agency’s employees on the use of resource-based theory as a strategy for improving their overall capabilities. In the context of research findings, it is argued that to improve the effective use the resource-based theory as a strategy for sustainable competitive advantage, the executives of the agency must: embrace continuous research and innovation, adopt customer centricity to improve the level of focus on the selected market segments, human resource training and development, competitor analysis, and commitment of the executives. Future research can explore the implication of dynamic capabilities on the effective use of the resource-based theory as a strategy for enhancing the attainment of the agency’s competitive advantage
