Abstract
Muslim Tourism is branded in the global scenario as halal tourism or Islamic tourism, while Gen Y in Muslim countries is the halal tourism market's leading consumers. Islamic traditions can revive through increasing the commercial utilization of Muslim heritage and Hospitality (Dhiyafah). The current hospitality practices in Pakistani hotel are influenced by western principles of leadership and operations practices. Moreover, these rules are arguably not responsive to the religious principles and socio-cultural sensitivities of Islamic culture. To move forward and to know about the expert opinion of the fully Islamic hotel operation. A group of 50 experts of TT&H business responded by accepting the Islamic hotel concept in Pakistan. The expert's opinion mining was about developing and fully operational MFT hotel or Islamic hotel for sensitive guests as competitive to conventional hotels. The development of Islamic hotels will be a step towards reviving the traditional hospitality under the Muslim heritage and Islamic economic model
Mohammad Alam, Shakirullah. (2020) The Revival of Muslim Friendly Tourism and Hospitality: A Case Study of Hotels in Pakistan, AFKĀR (Journal of Islamic & Religious Studies) , Volume 4, Issue 2.
-
Views
570 -
Downloads
50
Article Details
Volume
Issue
Type
Language
Received At
Accepted At
