Abstract
The research was conducted to study the effect of western
culture on Pakistani Society. The main objective of research was
to test which factor contribute more. The Universe of the study
was consisted of students from University of Punjab, Lahore. A
sample of 275 students was drawn. The technique of convenience
Sampling was used for this purpose. Questionnaire was used as a
tool for data collection and face to face method was used as
survey method. For testing the hypothesis, the qualitative data
was quantified by giving codes to the response of the
respondents. The method of factor analysis was applied to
extract the most effective factors and method of Discriminant
analysis was applied to explain the variation in the dependent
variable by some independent variables. The method was used by
taking 5% level of significance using SPSS Package. From
Discriminant analysis it was concluded that the independent
variable (Impact of western culture) contribute more in favor of
dependent variable (people wear western and Indian dresses) than
other independent variable (behavior of people towards
tradition). It was concluded from study that western culture has
negative impact on Pakistani youth as they prefer to follow
western culture
Seher Malik, Madiha Aslam. (2018) DISCRIMINANT ANALYSIS OF WESTERN CULTURE ON PAKISTANI YOUTH, Epistemology: Journal of Islamic Studies, volume 5, issue 5.
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