Abstract
Islam is a religion of Nature that covers all aspects of life and guides human being to right path amid ups and downs in one’s life. But Human intellect and comprehension have limited capacities which can understand conditions or benefits of any situation or commodity for the time being. On the other hand, teachings of the Qurʻan and Sunnah are framed in accordance with the nature of human being and since Allah Almighty is the Creator of the entire Universe including the Nature so Allah had commanded to lead life in light of the His divinely inspired principles to get real success. Concept of Halal and Haram plays central role in evolving or driving attitude of a consumer with Islamic ideology. In the prevalent worldly economic system which mainly focuses on means as to how quickly satisfy desires and demands of a consumer irrespective of concept of Halal and Haram. In this context, if a consumer finds more satisfaction in having one glass of wine than milk, the consumer in question would opt for wine and would consider him or herself as successful after having his desires met within his available resources. Moreover, this particular attitude of the same consumer would be called rational act and logical because he or she gets more satisfaction, he or she was struggling or longing for. While Islam focuses on real welfare and success of an Islamic principles-inspired consumer. The consumer with Islamic belief would prefer to get real success here and hereafter by following teachings of Islam which provide for carrying out commandments of Allah and his Holy Prophet (Peace Be upon Him) while dealing in any aspect of life. Accordingly, the consumer will go for satisfying or fulfilling his or her economic requirements while keeping in view Halal and Haram concept as per Islamic injunctions to get real success. However, a consumer could evolve a combination of the both approaches and attitudes to get real success as per Islamic injunctions. So in this article, we would elaborate and discuss the subject threadbare to how one can make combination of the both approaches to get one’s economic requirements and demands met and achieve real success in this world and hereafter.
کلیم اللہ, عرفان اللہ. (2019) صرف میں غیروں کی پیروی کے نقصانات اور عمر فاروق رضی اللہ عنہ کی تعلیمات کی روشنی میں تدارک کے جہات, Bannu University Research Journal in Islamic Studies, Volume 6, Issue 1.
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