Abstract
Consumer Behavior means behavior of consumers about buying goods and services in the market. Consumer behavior entails all activities associated with the purchase, use and disposal of goods and services, including the consumer emotional, mental and behavioral responses that precede or follow these activities. The following article discusses consumer behavior in the light of Islamic ethics, and explains different aspects of consumer behavior according to Islamic moral values and also given suggestions to consumers and marketers to adopt Islamic buying and selling behavior, which is beneficial not only for individual but also to human as a whole. The consumer behavior in the modern capitalist economy plays very important role, not only in consumption but also in the production and services
Memoona Rafi & Bushra Iqbal. (2019) Rawaiya-e-Sarif ( Comsumer Behavior) Aur Islami Akhlakiyat, AL-ILM Journal, Volume 3, Isuue 1.
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