Abstract
Current study “Sensationalizing the News Events by Pakistani Media”
investigates the trend of sensationalising news reporting through
content analysis as tool of inquiry. The study encompasses both
qualitative and quantitative approaches of content analysis technique
to examine trends of sensational news reporting by television
broadcasts. Geo News, ARY News, Express News and Dawn News are
analyzed from 1st January 2017 to 31st December 2017 from 8:00pm to
10:00pm. Sensationalism is measured by taking the breaking news
items as unit of analysis. The findings of the study show that Pakistani
news channels are using sensational news style to gain higher ratings
and viewership. In Express newscasts more sensationalism is used as
compared to Geo News. The statistical test chi-square was applied to
evaluate the hypothesis which gave significant value. The results
provided that news channels give more coverage to the issues related
to law & order and terrorism, while less coverage to news related to
judiciary. Geo News is at top position to cover political issues most
frequently. The results also reveal that sensationalism is lowest in
Dawn News.
Zahid Yousaf, Ghazala Yasmeen, Ehtisham Ali. (2019) Sensationalizing the News Events by Pakistani Media, Journal of Media Studies, Volume 34, Issue 1 .
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