Abstract
In the present era the value of gender equality is being accepted and promoted in almost all regions of the world. For the emancipation of women in every field, economic independence is of paramount importance along with creating awareness among them about their rights and responsibilities-the recognition of their vital role and the work they do at home. In exploring the relationship between media and society, pertinent questions include whether media are molders or reflectors of social structures, and whether media are agents of social change or rein forcers of the status quo. The media is considered as the most potent and influential mean in this regard as it has the capacity of persuading and molding opinion. The relationship of the media and the women is important because whatever image women have in our country is influenced by media. It is thus vital, to utilize the media for improving the status of women in Pakistan an Islamic state, and divulging their role in national development. The problem in Pakistani society is that the media is portraying negative image of women which in real is not a part of our society and culture
E Muniza Javed, Dr. Musferah Mehfooz. (2015) MEDIA PORTRAYING THE IMAGE OFWOMEN IN PAKISTAN: AN ISLAMIC STATE, Epistemology: Journal of Islamic Studies, Volume 2, Issue 2.
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