Abstract
The research was conducted to investigate the effect of technology and (TMC) on FTF communication. A survey research was carried out, using questionnaire as a data collection tool to get information about owning devices and time spent on technological mediated communication and their effect on face to face communication. Simple random sampling technique used in the research and sample size (394) drawn from the “Taro Yamane” and respondents were the students of the different departments of the University of the Punjab. Descriptive statistics was applied to check the frequency and percentage of the questions. Linear regression bivariate analysis was run to test the hypothesis. The findings of the present study indicated that a majority of students own devices like mobile phones, computer and laptops but it didn’t affected the lives of the individuals to a large extent negatively in terms of face to face communication but time spent on technological mediated communication has negative effect on face to face communication.
Zoya Saqlain. (2014) EFFECT OF TECHNOLOGICAL MEDIATED COMMUNICATION ON FACE TO FACE COMMUNICATION, Epistemology: Journal of Islamic Studies, Volume 1, Issue 1.
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