Abstract
This research article will provide in depth knowledge regarding the electronic media and the portrayal of propaganda through electronic media towards general audience that impacts the people’s political opinion. The purpose of this research article is for determining the part of electronic media with respect to politics. The data collection is done with one month of the content analysis of the two programs 11th Hour with Waseem Badami and Dunya Kamran Khan ke Sath on election campaign 2018. The result analyses through the selected content are directly and indirectly influencing the public. The participants of the political parties are invited in the shows who then defines their political agenda and party narratives which forms the opinion of the general public towards politics. The content of the shows highly impacted the audience, the communication through electronic media by a political party influenced the audience more. This research dissent with the statement that media works for the betterment of state, only in the case of election campaign.
Dr. Babrak Niaz . (2019) Election 2018 and Media; A comparative content analysis of two selected current affair programs, Balochistan Review, Volume 1, Issue 1.
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