Abstract
This paper explores the prestige and importance of public relations function in Pakistan by
investigating reporting relationship of the public relations department to the highest management,
“PR department contribution to strategic planning and decision-making”, “PR department
contribution in research” and “organizational support to PR department/PR Department
Prestige”. The results are based on email survey responses randomly collected from the highest
ranked practitioners of 101 inhouse PR departments of public and private sector organizations
adopting a stratified sampling technique. The results indicate that private sector organizations
place more importance on public relations function in Pakistan as compared to public sector
organizations. Public relations departments in private sector organizations in Pakistan are more
involved in strategic planning and decision making significantly contribute in and benefit more
from research-based activities and enjoy a better prestige in the eyes of their top management as
compare to public relations departments in public sector organizations.
Mudassir Mukhtar, Khuram Shahzad. (2019) The Status of Public Relations in South Asian Region: The Importance of Public Relations Function in Pakistan, South Asian Studies, Volume 34, Issue 1.
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