Abstract
Today we are living in the age of web where world is moving
on the tips of our fingers. The New Media Technologies have
changed the world drastically. Even the traditional print and
electronic media have been influenced significantly by the
new media technologies. The growing radius of new media
can be seen in the developed as well as developing countries.
The revolution of new media technology has changed the
pattern of political communication. This paper particularly
elaborates the influence of new media technology on political
communication. The paper demonstrates the extensive use of
internet and mobile phones in the election campaigns in some
of the developed and developing countries and its effects on
political behavior. The paper also suggests some new
horizons of political communication through new media
technology especially in the developing countries. Effect of
new media technologies on political behavior and voting
pattern is the focal point of this paper.
Key Words: New media, political communication, digital media, election
campaigns, campaign
Saqib Riaz. (2010) Effects of New Media Technologies on Political Communication, Journal of Political Studies, Volume 17, Issue 2.
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