Abstract
This study examines the violation of media ethics through prime
time news bulletins in leading Pakistani news channels. The
objective of this study is to examine the role of prime time news
bulletins in which they promote sensationalism in society, influence
the people and set their perception on certain issues and to discuss
whether they follow media ethics or not. The social responsibility
theory is used, the methodology is a survey method and a
questionnaire is used as a tool for data collection. The sample
drawn for the study is a 100 which comprises of youth. The results
of the study suggest that most of the people agree that news
bulletins over-emphasize specific issues to create hype and promote
sensationalism in society. Moreover the study justifies that prime
time news bulletins of Pakistani channels promote sensationalism
that leads towards the violation of media ethics.
Saman Riaz. (2015) Media ethics: A study of prime time news bulletins of leading Pakistani news channels , Journal of Media Studies, Volime 30, Issue 2.
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