Abstract
This study attempts to explore how due to globalization
framing of India in New York Times became relevant and
of significance during the period of 1985-2010. An analysis
of all the news articles about India was done to find out the
change in the space given to India over the three phases of
globalization. Later, a content analysis of as many as 450 news
reports was done to find out the nature and focus of the news
items pre and post globalization period. The findings
indicate an exponential rise in the number of news items
about India in the post-globalization phase. The nature of
news reports changed from neutral to positive and more
coverage was given to 'Politics and Business' section when
earlier it dealt mostly with 'Arts and Culture' section. The news
reporting in the post-globalization phase was more visually
aided with photographs. The findings support the notion that
when a nation becomes economically strong there is not only an
internal positive sentiment generated but external
communication agencies also facilitate in strengthening its
position by representing it as a nation of consequence.
Research limitations: The study is limited to the representation
made by one newspaper about a single country and therefore
the findings are limited in their scope.
Originality/value: Observations and comments about India’s
changing position in the western world have been made but no
empirically validated studies have been found. The current
study fulfils that gap.
Ruchi Tewari, Taral Pathak. (2013) Framing India: Pre-post globalization, Journal of Media Studies, Volume 28, Issue 1.
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