Abstract
Mission statements are important corporate communication tool for organizations.
In order to be purposeful it should be comprehendible and easy to understand.
Considering the importance of mission statements readability, this research
endeavor is aimed to judge the level of readability and understandability of
mission statements of Asian companies listed in Fortune 500 for the year of 2015.
Muhammad Khalid Khan, Ghulam Ali Bhatti, Ishfaq Ahmed, Talat Islam. (2017) READABILITY AND UNDERSTANDABILITY: A LOOK AT MISSION STATEMENTS OF SELECTED ASIAN COMPANIES, Journal of the Research Society of Pakistan, Volume 54, Issue 2.
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