Abstract
This study investigates the impact of political talk shows on public behavior. There are many political talk shows
being broadcasted from different channels. Information now reaches TV viewers in real time thanks to these
political talk shows. This boosts the influence of information on public opinion and behavior. The researcher used
the quantitative methodology to obtain results which were further analyzed statistically. Data was collected from
600 respondents using survey as a tool for data gathering. Two hypotheses were proposed. H1 “Exposure to TV
current affairs talk shows is in association with political and social awareness” was rejected while the second
hypothesis “There is relationship between the time spend watching television and it effect on people’s choice of
voting” was accepted.
Rao Shahid Mahmood Khan, Arshad Ali. (2021) Socio-political influence of television programming on Adults, Journal of the Research Society of Pakistan, Volume-58, issue 3.
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