Abstract
Both trademarks and copyright are forms of intellectual property protection that provide their respective owners with the right to prevent others from using their work without their permission. The goods and services of one source may be distinguished from those of others by the use of distinctive signs, designs, or expressions that are trademarks. Words, phrases, logos, symbols, or even combinations of these are all acceptable. Trademarks play an important role in establishing brand recognition and loyalty among customers. A trademark's principal function is to prohibit third parties from using a mark that is confusingly similar to the registered trademark. Although some trademark rights can be established through common law use, registration with the relevant trademark office is the usual method for acquiring such rights. Working closely with intellectual property professionals to develop comprehensive protection and enforcement strategies, keeping up-to-date on changes in intellectual property laws, implementing proactive monitoring strategies, educating employees and stakeholders about intellectual property rights, and enforcing intellectual property rights are all necessary responses. (Bonadio & Weissenberger, 2021) It's important to keep in mind that the precise difficulties and problems might differ depending on the kind of company, the sector, and the location. Insight into them is provided in this article.
Dr Syed Raza Shah Gilani, Dr Ali Mohammed Al Matrooshi, Dr Muhammad Haroon Khan. (2023) ENFORCEMENT OF TRADEMARKS AND COPYRIGHTS UNDER IP LAW: A CRITICAL ANALYSIS, PAKISTAN ISLAMICUS (An International Journal of Islamic & Social Sciences), PAKISTAN ISLAMICUS: July -September; Vol-03 Issue- 02, Issue 2.
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