Abstract
The study aims to determine the corporate brand image developed by the green supply
chain management affected by the green purchasing, green communications, the
customer cooperation, eco-design, internal environment management and investment
recovery extent. This research adopts a positivist paradigm using quantitative techniques
of data collection through surveys and applying a deductive approach to answer the
research problem. The population for this research was based upon the entire list of
manufacturing companies that are listed on Pakistan Stock Exchange. Out of these
companies a representative sample of 120 was selected. This study confirms the impact
of ecofriendly activities, inventory, green supply chain, internal environment and
customer cooperation on the image of a corporation through a mediating variable green
communications. This study has this limitation of being a cross-sectional study as the
data was collected through convenient sampling and Secondly, this study is only
conducted in one country Pakistan and is only restricted to one sector.
Haris Aslam , Maimoona Waseem, Muhammad Khurram. (2019) Impact of Green Supply Chain Management Practices on Corporate Image: Mediating role of Green Communications, Pakistan Journal of Commerce and Social Sciences, Volume 13, Issue 3.
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