Abstract
The primary objective of the study is to investigate the Muslim consumers’ style inventory. An allied objective of this study is to test the reliability and
validity of Consumer Style Inventory (CSI) in an economically developing country
like Pakistan. For this purpose, data was collected from university graduate and
under-graduate students. Factor reduction technique was used in SPSS to examine
Muslim consumers’ style inventory. Findings of the study indicate that Muslim
consumers are partially different from their non-Muslims counterparts. The result
of principal component analysis revealed that factors like “Impulsive” and “recreational” were not confirmed by the Muslim consumers. However, other factors like
price conscious, quality conscious and ‘confused by over choice’ were confirmed.
Thus, study suggests that formal consumers’ education system should be enhanced
and all concerned bodies like Islamic scholars, Government agencies and universities
should play their role in formulating shopping orientation of Muslim consumers.
Furthermore, the future direction of study provides an avenue to coming scholars on
the area.
Shoaib Shafique, Mubashar Hassan Zia , Amer Rajput, Khurram Shaf, Aamer Shareef. (2019) Muslim Consumers Style Inventory: A Case from Pakistan, Journal of Islamic Business and Management, Vol ume 9, Issue 2.
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