Abstract
Business communication has become a key differentiator among employees’
performance, firms’ success and soundness of overall economic systems. Many
academic as well as training institutions, after realizing this fact, are preparing
graduates for this global arena. Work environment of all major industries,
especially banking industry, is of multicultural nature and thus requires highly
proficient employees to help organization achieve its mission.
Purpose of this study is to prepare a need- based Financial Communication course,
keeping in view the Urdu/English requirement for bank officers in Pakistan. To
assess the English communication needs of bankers, a questionnaire consisting of
three parts was used and four communication skills were assessed mainly reading,
writing, speaking and listening. Using tabulated analysis, graphical analysis and
descriptive statistics, it has been observed that bankers’ communication skills do
not meet their requirement to perform their duties efficiently and effectively in both
Urdu as well as English. Need analysis reports that in English, reading skills have
top priority followed by writing, listening and speaking skills, while reverse order
has been observed in Urdu requirement of bank officers.
The findings of this study lead to the need for redesigning the Business
Communication syllabus for improving the performance of the bankers in the
Business world. New course contents for enhancing written communicative ability
and for increasing oral communicative competence of the banking professionals
has been integrated in the newly designed communication course. New course will
compensate bankers against very late start of English learning in their academic as
well as professional life and resultantly increases employees’ performance. This
new course will also consider Urdu requirement of bankers instead of English
while performing their routine banking duties.
Muhammad Ibrar Anver , Dr. Muhammad Safeer Awan, Dr. Allah Rakha Sagher . (2017) BETWEEN ENGLISH AND URDU: DEVELOPING A NEED-BASED COURSE FOR BANK OFFICERS IN PAKISTAN , Mayar , Volume 17-18 , Issue 1.
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