Abstract
Today’s complex and competitive work environment has urged organizations both public and
private for revisiting their practices, management styles and attitudes for improved performance.
There is a great realization that when an organization adopts innovativeness, creativity and sate
of the art practices in all of its dimensions, it becomes successful. Literature on this subject also
reveals that public sector organizations universally suffer from bureaucratic behaviors,
centralized systems and rigid practices and therefore, needs more of such innovativeness through
reinventing their existing ways, behaviors and systems (Moghaddam et al., 2015, Osborne and
Gaebler 1992). This study towards its attempt towards reinventing the public sector organization
aims to access how organizational innovativeness impacts the performance using University of
the Punjab as a case in point. The study sample consisted of 50 head of departments. The study
used a modified instrument that measures both innovative orientation, which is based on the
extensively tested Covin and Slevin (1989) scale and innovation management, which is based on
Stevenson’s (1983) conceptualization of innovation as a set of opportunity-based management
practices. Performance is multi-dimensional in nature; therefore, both financial and non-financial
performance indicators have been used. Relationships between these constructs have been
analyzed through PLS-SEM (Partial Least Square Structural Equation Modeling). The results
demonstrate that a greater strategic orientation and better reward philosophy positively influence
organizational performance and satisfaction. Limited evidence was found about the direct
relationship between innovative orientation and financial performance. The results indicate that
there is limited innovative orientation and innovation management in University of the Punjab
which has theoretical and practical implications. The study offers recommendations for
reinventing public sector through bringing in innovativeness, efficiency and agility towards
improved organizational performance.
Sajida Nisar, Nasira Jabeen, Labiba Sheikh. (2018) Reinventing Public Sector for Innovativeness and Performance: A Case Study of University of the Punjab, Lahore, South Asian Studies, Volume 33, Issue 1.
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