Abstract
Image plays an important role while devising a country‘s foreign policy. Therefore, all the
nations whether small or big try to portray their positive images for the achievement of desired
goals. USA, a dominant political actor in world politics is facing an image problem throughout
the globe. Pakistan‘s alliance with the USA during and after the Cold War makes it an ideal
nation to evaluate the image of USA. This empirical study designed to investigate the factors
affecting, molding and promoting the positive or negative images of USA in Pakistan. Five urban
centers selected to evaluate the US image including four provincial capitals namely Karachi,
Lahore, Peshawar, Quetta and the federal capital Islamabad. Survey method used to collect and
analyze the data. The image of USA evaluated in five selected areas: violation of Pakistan‘s
sovereignty, US policies towards Muslim world, US policies in Afghanistan, mounting Indo-US
relations, and US aid to Pakistan. Results of the study show that the factor where the image of
USA was extremely negative is violation of Pakistan‘s sovereignty. US policies towards Muslim
world, the issue of Afghanistan and rising strategic ties with India especially after the end of cold
war are not welcomed by the Pakistani masses and viewed the American image as negative but
with less intensity as compared to the factor of violation of Pakistan‘s sovereignty. Public
supported the US aid program to Pakistan and viewed it as supportive for country‘s frail and
flimsy economy.
Muhammad Asif, Ayaz Muhammad. (2017) Image of USA in Urban Pakistan: An Empirical Assessment, South Asian Studies, Volume 32, Issue 2.
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