Abstract
This study was designed to find out the psychological effects of
television breaking news on audience in Pakistan. This study analyzed
panic, boredom, desensitization, and awareness as effects of Television
breaking news on audience. Survey method was used to analyze the
news channels breaking news effects on audience and viewers. This
study was based on Cultivation Theory. After data analysis the
researchers found that television breaking news content and visual
presentation affect the human psyche and change human behavior
regarding the issues highlighted in the news. It was found that
television news channels created panic, boredom, desensitization, and
awareness among the audience after watching breaking news. The
researchers came up with the findings that news channels in Pakistan
should exhibit sensible and mature behavior in considering any news
as breaking news so that negative psychological effects on audience
may be avoided.
Saqib Riaz, Babar Hussain Shah. (2019) Pakistani Electronic Media: Psychological Effects Of Television Breaking News On Audience, Pakistan , Volume 55, Issue 1.
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