Abstract
The present study aimed to investigate relationship between self-esteem
and self-efficacy among news casters and news reporters and to compare
both groups in self-esteem and self-efficacy. It was hypothesized that 1)
there is likely to be a relationship between self-esteem and self-efficacy
in newscasters and news reporters, 2) there is likely to be a difference in
self-esteem and self-efficacy among newscasters and news reporters and
3) self-esteem is likely to predict self-efficacy in newscasters and news
reporters. It was correlational with cross-sectional research design. The
sample comprised of 100 participants (50= News-Casters; 50= News
Reporters)of age range 25-45 years (M= 25,SD= 79, News-Casters; M=
25, SD=33.3, News Reporters) from different news rooms and print
media offices. Rosenberg self-esteem scale (Rosenberg, 1965) and
General self-efficacy scale (Schwarzer, 1981) were used to collect data.
The results of Pearson Product Moment Correlation showed significant
positive relationship between self-esteem and self-efficacy in newscasters
and news reporters. The results of independent sample t-test showed nonsignificant difference in news casters and news reporters regarding selfesteem and self-efficacy. Further, Results of regression analysis showed
that self-esteem positively predicts the self-efficacy in news casters and
news reporters. Results have important implications for newscasters and
news reporters to manage their self-esteem and self-efficacy in order to
enhance their self-image and job performance.
SumairaIqbal, SairaMaqsood. (2017) SELF-ESTEEM AND SELF-EFFICACY AMONG NEWSCASTERS AND NEWS REPORTERS, Pakistan Journal of Professional Psychology Research and Practice, Volume 8 No.1, Volume 8.
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