تلخیص
This article aims to analyze the political economy of Harry Potter
and its global implications by examining how Harry Potter is
used by corporations as a means of exploitation. Key points
include the monopolization of the media industry which has led
to the commoditizing of characters such as Harry Potter to
become global phenomenon. The paper also looks at how Harry
Potter as a product of exploitation prepares children to become
part of consumption driven societies or cultures? Large media
organizations chase cultural products, dominate the
entertainment industry and create the market value from these
cultural products. Harry Potter is undoubtedly an example of
this approach. It is not just a literary work or a film, but an
alternative reality. This article will analyze in depth how an
initially unpopular literary work, which was rejected by a
publishing house, later, is commoditized to turn over an
immeasurable profit. This is achieved by establishing an
understanding of ‘Political Economy’, ‘Globalization’ and how
they are relevant in the case of Harry Potter as a product in a
consumer driven mediascape
Tugay Sarıkaya. (2019) Analyzing Political Economy of Harry Potter and its Global Reflections, Journal of Media Studies, Volume-34, Issue-2.
-
Views
924 -
Downloads
98
اگلا مقالہ