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This study was aimed to investigate the coverage patterns of leading Pakistani newspapers regarding Saudi-Iran conflict in the light of framing, agenda setting theory. Four leading and most widely ... Read More
This research aimed to examine the culture of wall chalking advertisements done in major areas of Karachi. The research is both analytical and descriptive. Content analysis technique was used by ta ... Read More
Drawing upon social identity theory and Ruth Wodak’s framework of national identity construction, this study analyzes role of Pakistani indigenous media in positioning Pakistan’s national identity ... Read More
The study aims to analyze whether the most popular TV dramas aired in Pakistan reinforce the notions of hegemonic masculine attitudes and mindset. These masculine attitudes which perpetuate the not ... Read More
This study examines gender-based inequalities in Pakistan’s news media industry. For this purpose, our study applied qualitative measures to investigate workplace gender discrimination in national ... Read More
This study investigated the character of COVID-19 prevention information of Centers for Disease Control and Prevention (CDC) Twitter account and its impact on online engagement based on Framing the ... Read More
In this information era the increase in the use of digital technology has transformed the way we interact, socialize, access and consume data. The study investigates the reach and impact of public ... Read More
The current study aimed to examine relationship between juvenile based crime reenactment programs and the perceived parental stress related to it. Researchers hypothesized that there is an associat ... Read More
This study explores the impact of television political talk shows on political awareness and political participation of the students of Lahore, Pakistan. For this quantitative research data was col ... Read More
Since the inception of Pakistan, the nation is gripped in political crises. Number of martial laws and rifts between civil and military leadership during democratic eras kept Pakistan under extraor ... Read More
Social networking apps like Twitter, Facebook, and YouTube has transformed the traditional culture of journalism. The primary motivation of the research is to inquire the impacts of digital media o ... Read More
In the context of existing and persistent discrimination against trans-community, Tik Tok has become a platform for establishing social ties and sharing of personal life events for the individuals ... Read More
The objective of the study is to compare the role of interpersonal communication and mass media in awareness, prevention and control of HIV/AIDS in Punjab, Pakistan. It aims to determine whether in ... Read More
Facebook is used for diverse motives. This social networking site is also used for the political motives but with difference in time patterns and demographics. The current study contributes to the ... Read More
There is an increased use of interactive digital communication technologies in the media organizations which have brought tremendous changes in the daily lives of millions of people across the glob ... Read More
Movies are a major source of entertainment for viewers, but they have also become an effective tool for furthering foreign policy objectives of the countries. Pakistan and India are neighboring cou ... Read More
COVID-19 has been declared a pandemic since March 2020. Pakistan has become the 20th most-affected country from the virus by May 2020. The only perfect cure from the virus is to take preventive mea ... Read More
Constructive approach in journalism emphasizes upon reporting of facts to provide solution oriented information. The use of constructive approach in the coverage of post corona social, economic and ... Read More