تلخیص
This paper discusses the proliferation of digital media in developing
countries like India whilst dissecting the phenomenon with the tools
under political economy. To unravel the various layers of this dense
issue, it first explores the discourse on political economy of the digital
space and what is now known as new media. Next, it looks at the
importance given to the role of digital media to both compete and
announce one’s competence on a platform which is globalization
biased. In order to understand the discourse around the digital wave in
India, the role played by the State in terms of policy making,
ownership and launching State initiated campaigns is studied. A
thematic analysis of the inauguration speech given by the Indian Prime
Minister, Narendra Modi on the launch of Digital India shows the
persuasive strategies used to influence the attitude of the audience
towards the campaign and throws light on the political economy of
Digital Communication and Digital Capitalism in the 21st century
India.
Devpriya Chakravarty, Santosh Kumar Patra. (2019) A Political Economic View of the Digital India Campaign, Journal of Media Studies, Volume 34, Issue 1 .
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