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This research paper examines the application of theory of party identification in Khyber Pakhtunkhwa with reference to 2013 elections. The study argues that the theory of party identification is mostly not applicable in the electoral politics of Khyber Pakhtunkhwa in 2013 elections. A sample of 800 respondents has been selected through multistage random and systematic sampling from the voter list in NA-2 Peshawar in a pre-polled survey. The quantitative data reveals that more than fifty percent respondents (53.3%) supported the view that their electoral preference would not be based on party identification in 2013 elections. The chi-square value provides a significant p-value which shows that there is close association between party identification and the variables including urban/rural divisions, gender, age, profession, monthly income and literacy.

Dr. Farmanullah, Dr. Fakhr-ul-Islam. (2014) OPERATIONALISING THE THEORY OF PARTY IDENTIFICATION IN THE ELECTORAL POLITICS OF KHYBER PAKHTUNKHWA: A CASE STUDY OF GENERAL ELECTIONS 2013, Pakistan , Volume 50, Issue 1.
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