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The issue of use of uncivilized language by political leaders has increased in
Pakistan during last few years. Before general elections, this problem multiplies
further. The current study focuses on the foul language of political leaders and its
effect on the young voters and their vote choices. For this quantitative research,
the data was collected through survey conducted during General Elections 2018
on youth voters of Lahore representing all nine towns of the provincial metropolis.
The study results revealed that uncivilized language did not affect the vote
decision of youth significantly in General Elections. However, the survey of voters
with strong party affiliation showed that there was a significant relationship
between importance of political leaders’ language and feelings of voters.
Muhammad Shabbir Sarwar, Waqar Ul Haq, Khuram Shahzad, Javairia Shafiq. (2020) Uncivil Language of Political Leaders and Voting Patterns: Measuring the Impact on Youth Voters During Pakistan General Elections 2018, Journal of the Punjab University Historical Society, Volume 33 , Issue 1.
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