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Health consciousness is becoming an imperative factor driving the
intentions of people towards fish consumption due to its healthy and
nutritious characteristics. So, a simulated research was designed to study
consumer‘s attitude towards Wild-caught fish and Farm-raised fish in
district Bahawalpur, Punjab province, Pakistan. By using consumer‘s
survey data, analysis techniques were carried out to achieve attitude
measurement for a set of scales. Significant percentage effects were
found with age, profession and education of fish consumers. Percentage
of those fish consumers found to be higher which were with age of <25
(43%), master passed (40%), students (49%). Quality, quantity and
effectiveness of fish consumption were also found to cause a
considerable difference across consumer‘s attitude. Based on type of
meat, quantity and effectiveness of fish consumption, corresponding
percentage of consumers was 9.5%, 30.5% (3kg per year) and 82.5%.
Finally, Consumer interests in food safety and to prefer fish food
seasonally have also shown significant percentage effects on consumer‘s
attitudes towards fish consumption
KHALID JAVED IQBAL, ARSHAD JAVID, NOOR KHAN, IRFAN BABOO, AHMED ALI, KASHAF MOHSIN, AZRA ANWER, USMAN ATIQUE, MUHAMMAD ALTAF, DILAWAR HUSSAIN, ASMA CHAUDHRY. (2020) Consumer attitude towards wild-caught and farm-raised fish in Bahawalpur, Biologia – Journal of Biological Society of Pakistan, Volume 66(I), Issue 1.
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