Abstract
This study on consumer protection and empowerment issues and challenges (A case study of Quetta, Balochistan) investigate the level of consumer awareness regarding their basic consumers rights and responsibilities as well as regarding Balochistan consumer protection act 2003, this research study focused on question like role consumer rights commission Pakistan providing awareness regarding consumers rights in region and it analyzed the role of TV advertisements on consumer buying behavior in Quetta city. The basic aim of this study was to find out about the actual conditions of consumer in Quetta city and their attitude or knowledge regarding consumers’ rights, those are provided by the legal system of Balochistan government and internationally recognized basic consumer rights, these are right to safety, right to be informed, right to choose, right to be heard, right to seek redressal and right to consumer education. A questionnaire was used as a major tool primary data collection source from 100 respondents of Quetta city, these respondents were from different respectable departments and institutions of Balochistan province, mostly the educated class of the city, these were form university of Balochistn’s professor, lecturer and students, Bolan Medical complex and livestock department’s professional doctors were participated in research as respondents as well casual consumer were given the chance to participate in as respondent. The tool for data analysis was Statistical Package for Social Sciences (SPSS) which were consisted of Descriptive statistics, cross-tabulation, logistic regression, ANOVA, correlation, linear regression. Expressive insights were utilized to investigate thisinformation. The study found that consumers in Quetta are in very much critical and miserable conditions, most of market places and business do not have any concern regarding the protection of basic consumers’ rights and there are number fake products, deceptive goods and services, misleading information about products and there isn’t any safety assurance in food producing farm especially those foods which are being sold in dusty road sides of Quetta city

Sana Ullah, Siraj Bashir. (2019) A Study on Consumer Protection and Empowerment Issues and Challenges, Pakistan Studies, Volume 10, Issue 2.
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