Abstract
This particular research has been conducted to analyze the role of National rural support program kech for the eradication of poverty in the concerned district. The main objectives of the study are to evaluate the implementation mechanism, and examine the contribution to job creation in addition., assess the effects of program of poverty reduction (small scale business)enterprises(shop keepers) on the livelihood of beneficiaries who are availing small scales enterprise (shop keepers) of program of poverty reduction by NRSP.As small scales business/rural micro credit is a kind of financial support which is provided to the poor rural people to start their personal small private business and so that they get empowered economically and become finically sound in addition become self-employed and self-sufficient. To have get finished and minimize the extreme poverty rural support activities and programs are known the best tool globally. NRSP kech is working in district kech since 1993 therefore, it is important to conduct a research that is NRSP providing its efforts efficiently to get the intensity of poverty minimized or not ?To have achieved the objectives of this study the researcher used interview schedule to collect the required data ,the data has been collected from 100 participants which have been divided into male 31 and female 69 ,in addition, quantitative approach including descriptive research design have been used in this research. The researcher has chosen the program of NRSP to be under study that is program of poverty reduction (PPR) and selected the component rural enterprise small scale business.

Gohram Baloch , Dr. Siraj Bashir. (2018) Poverty Alleviation Through National Rural Support Program (NRSP): A Case Study of Microenterprises (Shop Keepers) In District Kech, Pakistan Studies, Volume 8, Issue 2.
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