Abstract
The study assessed the effectiveness of Master of Business Education (MBE) program of
Department of Business Education in terms of its focus on business teaching and business
management competencies of its graduates. A questionnaire survey along with document analysis
method was employed to collect the data from 80% final semester students (taken systematically)
and 80% graduates from two alumni batches and their immediate bosses as employers (taken
conveniently) both for business teaching and business management domains. The feedback of
National Accreditation Council for Teacher Education (NACTE) and Quality Enhancement Cell
(QEC) of University of the Punjab on the evaluation of MBE program serves as quality control
bodies’ opinion. Both descriptive and inferential statistics are employed to calculate and compare
the effectiveness level of MBE program as perceived by respondents. The overall effectiveness
level of the program stood at 82.2% as rated by final semester students, 86.4% as rated by alumni,
90.6% as rated by employers in business management field and 90.4% as rated by employers in
business teaching field. Launching of ‘human resource management’ as the third area of
specialization in MBE and a 4-year Bachelor of Business Education (BBE) honours degree
program, and to convert the existing 2-year MBE program to 1.5-year MBE/3-year MBE in line
with MBA, M-Com, and MBIT programs of the University of the Punjab is recommended to help
graduates of the department acquire a compatibility with the referred programs.
Shaukat Ali Raza. (2019) Master of Business Education Program Effectiveness Assessment, Bulletin of Education & Research, Volume 41, Issue 3.
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