Abstract
Vegetables are distinctively important to meet our daily food intake and provide immunity against
various chronic diseases as they are rich source of minerals and vitamins. The annual vegetable production
of Pakistan is about 10 million tons which adds almost $170 million in national economy. Unluckily, this
production is far below than its required amount due to production, protection and marketing problems
which are faced by the vegetable growers. Therefore, the present study was designed to identify and prioritize
the production, protection and marketing problems faced by the vegetable growers for suggesting possible
solutions. Faisalabad Sadar Tehsil was selected as a study area where the vegetables are intensively grown
by the farmers. There were total 58 rural union councils in Faisalabad Sadar, out of which 6 were selected
through simple random sampling. From each selected union council, one village was selected at random and
from each selected village, 20 vegetable growers were selected randomly thus making a sample size of 120
respondents. A well-planned interview schedule was prepared for the collection of data from the selected
respondents. The survey showed that major problems of the vegetable production were the labour shortage,
high prices of fertilizers and chemicals. The protection problems identified were lack of storage facilities for
surplus vegetables, fluctuation in market price of vegetables and transportation problems. This indicated that
the government should launch small credit schemes and should provide better marketing facilities to the
farmers to ensure the sustainable production of vegetables in this area.
Muhammad Raheel, Faiz, Ijaz Ashraf, Haq Nawaz, Muhammad Zubair, Muhammad Sajid Mahmood, Sajid Hussain, Abdul Qadeer. (2020) Identification and Prioritization of Issues in Growing and Marketing Vegetables in Punjab Province of Pakistan, Journal of Innovative Sciences, Volume 6, Issue 1.
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