Abstract
The study has been conducted to empirically test mediating role of
organizational commitment between corporate social responsibility (CSR) &
proactive personality and job performance. It is a quantitative study designed to
evaluate multiple regression equations based on data collected from two major
service sectors of Pakistan i.e. banking and telecom. Partial Least Squares
(PLS) based Structural Equation Modelling (SEM) has been employed as
technique of analysis. The results showed that CSR and proactive personality
positively affect job performance and organizational commitment partially
mediates the relationship between them. The study provides new valuable
insights to management of service sector organizations. It provides insights that
how implementing CSR and proactive managers improve performance of
employees.
1Zarlish Shahid, Abdul Aziz Khan Niazi, Tehmina Fiaz Qazi, Kamran Yousaf Sandhu. (2020) IMPACT OF PROACTIVE PERSONALITY AND CORPORATE SOCIAL RESPONSIBILITY ON JOB PERFORMANCE: MEDIATING ROLE OF ORGANIZATIONAL COMMITMENT, International Journal of Management Research and Emerging Sciences, Volume 10, Issue 1.
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