Abstract
The wastage of leather industry is polluting the water, air and soil in Pakistan. This kind of
population is distressing the natural environment and increasing the diseases, which is alarming
situation for general public health. However, the government and social activist enforce to
companies of leather industry to improve their environmental performance for pollution control.
Besides, in this respect the companies of leather industry are claimed to implementation the
different environmental practices to improve the environmental performance. However, the main
concern of the present study is to investigate the environmental performance of leather
manufacturing companies in Pakistan. The smartPLS-3 statistical software was employed to
examine the one hundred seventy-five respondent data from leather industry. The results of the
study revealed the positive and significant role of social media in environmental performance.
Moreover, the present found the mediatory role of social license between social media and
environmental performance. Hence, proved that social media and social license are considered
influential factors for higher environmental performance for any company. The implications and
limitations of the study are discussed.
Muhammad Imran, Jawad Iqbal, Hassan Mujtaba Nawaz Saleem, Rabia Rahim. (2020) Role of Social Media in SME Environmental Performance in Pakistan Leather Industry: A Mediating Role of Social License, Abasyn Journal of Social Sciences, Volume-13, Issue-1.
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